Gen Z Neobank ZELF Expands Into Gaming: Launches Banking in Discord, Facilitating Real Money Transactions for the Play-To-Earn Market

NEW YORK, Dec. 2, 2021 /PRNewswire/ — ZELF, the leading Gen Z neobank embedded in popular social messengers, launches a banking integration with Discord, the leading chat server for gamers. The new functionality enables a world-first: a way for gamers to do their banking within Discord, their "always-on" messenger and the possibility to trade virtual assets (skins, in-game cosmetics, weapons etc.) in their favorite games, through real money transactions. From this month, users will be able to order their ZELF MetaPass card straight from Discord.

As Play-to-Earn gains momentum, traditional game manufacturers are coming under increased pressure from players who need a way to capitalize on their skills and in-game investments. At the same time, Play-to-Earn NFT game publishers are facing demands from regulators to implement controlled solutions to combat money laundering, assure taxation and anti-terrorism financing compliance.

ZELF has already begun integrating with several leading game manufacturers to help them curb illegal trade of in-game assets. According to BNP Paribas, the size of this market is currently $19bn. With ZELF, game operators will be able to share in the revenue of out-of-the-game exchanges, sales and even loans, while providing more transparency and fairness to the market and much needed transaction guarantees for the buyers and sellers. Until now, game manufacturers could only tackle this by banning it in their terms and conditions, suing marketplaces and shutting down players linked to such transactions.

Elliot Goykhman, CEO of ZELF stated: "We are really excited that our technology will allow players worldwide to capitalize on their gaming skills, while providing a safe environment for buyers and sellers to trade virtual assets from their favorite games. ZELF in Discord will bring much needed security and transparency for the P2P transactions of skins, weaponry, characters, in-game cosmetics and more, enabling the future of banking."

"The economic models of NFT-based games have garnered much speculation, which is why we are excited to extend play-to-earn functionality to popular non-crypto games. In providing these kinds of controlled financial services to the gaming industry, we help to ensure the sustainability of the gaming economies. We believe our tech is coming at the right time to position ZELF as the bank for the gaming generations and the first neobank of the metaverse," he concluded.

This latest move from the neobank represents a horizontal expansion of its existing messenger base, but also a vertical expansion into the gaming industry, where it aims to achieve first mover advantage in banking for games and virtual worlds. Launched in 2020, ZELF has already gained more than one million registered users and plans to grow to five million by the end of 2022.

About ZELF:

ZELF is a US fintech focused on Gen Z, operating in the EU aimed at providing financial services in a fast and sustainable way and it works within WhatsApp, Facebook Messenger, Telegram, Viber, LINE, and WeChat. Via Discord, the "always-on" messenger of choice for gamers, players can finally safely capitalize on their gaming skills with access to banking services that allow them to trade virtual assets for real money. Launched in 2020, ZELF already has more than one million registered users.

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For further information, please contact:

Elliot Goykhman



Richard Forde

Beachhut PR

+353 85 140 6395

+1 347 6377 482